Pareidolia is the tendency for incorrect perception of a stimulus as an object, pattern or meaning known to the observer, such as seeing shapes in clouds, seeing faces in inanimate objects or abstract patterns, or hearing hidden messages in music. Pareidolia can be considered a subcategory of apophenia. Pareidolia was at one time considered a symptom of human psychosis, but it is now seen as a normal human tendency.
Add to Cart Add to Lightbox Download